Creative direction to create a UN-funded board game, ‘Play for Integrity’
This snakes and ladders-style game is intended to teach students key concepts of integrity. Students in teams are challenged to reach the end of the board by answering questions and competing in tasks. To be used in education across several conflict zones.
Client: Integrity Action
See full project here
Role
Led creative direction from concept to execution. The design was modular, allowing for elements to be added or adjusted to suit a variety of age groups. It was also created to be printed on an ordinary printer and easily assembled.
The concept of the game is to show society getting more developed the further up you go, reinforcing that acting with integrity leads to better society
These elements were provided separately to increase the difficulty and suit a wider range of age groups.
Created in 7 languages, including Arabic, French, Nepali, Pashto, Russian and Uzbek