Brand identity and logo design for Utopia
Utopia is a space that focusses on calming the mind, body and soul. Located in a serene setting surrounded by rice fields and the sea.
The icons connect with the symbol
Hand-drawn, all the icons have a sense of flow and identify the various aspects of staying in this villa
The symbol adds a tactile element to the logo
As the villa is nestled within nature and embodies the textures and shapes of the surroundings, the symbol mirrors that with a few simple strokes.